Haali
Creator of Place Calculator. Customer success manager and growth marketer in agricultural technology, with a science degree, two business master's degrees and hands-on experience buying raw materials.
Who is Haali?
Haali is the creator of Place Calculator, and builds the calculators, writes the guides that sit beside them and reviews every change before it goes live.
Haali's background combines science, purchasing and marketing. A degree in chemistry, physics and mathematics provides the tools to turn a formula into a reliable calculator. Years as a purchaser showed what it costs to order the wrong quantity. Today Haali works in agricultural technology, talking with farmers and growers every week about the practical problems they want solved.
Education
Experience
Business consultant
Customer Success Manager, previously Growth Marketer
Advises agricultural technology businesses on growth and customer success, from building marketing that brings in new customers to helping existing customers get the most from the product.
Croxperts
Marketing agency
Planned and ran digital marketing campaigns for clients, from strategy and content to measuring results.
Ingredion Inc. and Rafhan Maize
Purchaser
Bought raw materials and supplies for a global ingredients business, where ordering the right quantity at the right price is part of every day.
Published writing
Haali writes about agriculture, farming and agricultural technology. Articles by Haali have been published by:
Why did Haali build Place Calculator?
As a purchaser, Haali learned that a small error in a quantity becomes a large cost once it is multiplied by a truckload. Working with farmers and growers, Haali kept hearing the same question about soil, mulch, gravel and seed: how much do I actually need?
Most online answers were either too vague or buried in long articles. Place Calculator brings Haali's science training and purchasing experience together in simple tools that give a clear answer in the units suppliers sell, and show the working so anyone can check it.
What does Haali do at Place Calculator?
How can I contact Haali?
Questions, corrections or ideas for a new calculator are always welcome. Use the contact form or email info@placecalculator.com and your message will reach Haali directly.